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Vaughan Shoes: A Fashion Master Integration Story

Uploading Process

The Fashion Master and Magico systems integration has completely streamlined the process of uploading products to our website Vaughan Shoes. We have gone from a 40 step up loading process for each shoe, down to 15 step process. All the uploading is now done on our Fashion Master ePOS system with the exception of the product images.

Previous to the systems integration, we were duplicating a lot of tasks on our ePOS system and in MagiShop. This new feature has been a revelation for us, and is allowing us to save time and money every day and focus on what we are good at: selling shoes.

Real Time Stock = Game Changer

Another key feature of the Fashion Master and Magico systems integration is the real time stock feature. This has been a game changer for us and it has increased our order fulfillment percentage. Our order fulfillment percentage on Black Friday 2016 v Black Friday 2017 increased from 70% to 95%.

This one feature resulted in:

  • Increased turnover
  • Increased opportunity
  • Reduced workload
  • No negativity associated with unfulfilled orders
  • Cost and time savings
  • Most importantly – happier customers!

In-Store Digital Experience

The Fashion Master and Magico system integration has also helped us introduce a better digital experience in-store for our customers. As an omni-channel business, we wanted to bring some of the digital and online experience to our in-store customers in our bricks and mortar stores. Magico and Fashion Master have now developed similar technology to Zara – one of the most cutting edge and successful retailers in the world.

We have our website on in-store tablets and screens, and the customer can filter what size and colour shoe they are looking for with the help of our in-store team. This is a brilliant sales tool for our in-store team and they are able to show the customer what range of shoes are available in their sizes, again in real time. This speeds up the sale journey and increases your chance converting potential customers to sales. Again more happy customers, more sales, and a happier retailer!

Thank You

Finally, I would like to take this opportunity to thank Orla, Paul and all the team at Magico, and all the team at CBE for working so tirelessly on this project over the last 2 years. They have now paved the way and made it much easier for other SME to bring their store online. It’s great to see Irish companies working together and creating innovative end to end solutions for omni-channel retailers.

Donal Vaughan / Vaughan Shoes

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