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Develop your Online Capabilities

Develop Your Online Capabilities

COVID-19 Digital Selling Capability Grant

The COVID-19 Digital Selling Capability Grant (DSCG) will help established retail and wholesale businesses in Northern Ireland to grow their business online.

This is an excellent opportunity to develop the digital capacity of your business, by going online for the first time or taking your existing site to the next level.

Who can apply?

The scheme is open to applications until 5 pm on Friday 9 July 2021. Businesses can access a maximum grant of £20,000 to support 50% of eligible costs for projects.

  • The project must have a minimum eligible expenditure of £10,000
  • Open to those with 5 employees or more and can be retail or wholesale
  • The usual requirement of online presence
  • 50% of your total turnover/sales/revenue must be from your retail/wholesale operation
  • In either the current or previous two financial years, more than 50% of your revenue has come from offline sales instead of online sales
  • Submit your claim to Invest NI before 28 February 2022

Eligible Activities

Eligible activities include the services of a supplier(s) providing expertise to:

  • Carry out best practice research to identify relevant benchmarks
  • Review current digital marketing capabilities and online sales channels
  • Develop a digital marketing strategy to maximize online presence
  • Develop an eCommerce strategy to drive sustainable growth in online sales
  • Implement an enhanced online eCommerce system or improvements to your existing e-commerce solution for the business
  • In-house training and knowledge transfer to develop the digital marketing and eCommerce capability of the employees for the business
  • Improve integration and automation with existing eCommerce systems

Application process

Applications for funding are invited through a call for submission of projects. For more info on the grant and eligible activities, find out more from Invest Northern Ireland.

Get in touch with a member of our Business Development Team to talk about applying today.

Get in touch with the Business Development Team

We approached Magico about applying for the EI Online Retail Scheme Grant and the opportunity to build a transactional site for Cunningham's Pharmacy.  We were delighted with the level of support and guidance the Magico team provided to us.  Their experience and insight, contributed to a successful application that incorporated all of the elements we required to get our online store up and running on the AB Commerce platform and ensure its visibility once live.

Paul Cunningham Cunningham's Pharmacy

Following a successful application for the government’s COVID-19 Online Retail Scheme, we were able to move to a new platform with Magico / AB Commerce that integrates with our EPOS for live stock levels. Our new Stakelums website has brought additional functionality and has addressed issues with load speed, responsive design and UX that were present on our old website.

Robert Harris Marketing Manager Stakelums Home & Hardware



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